Columbia Sportswear

Streamlining Special Group Discounts

Challenges with Columbia Sportswear Company’s discount program for military personnel, first responders, and educators revealed an opportunity to enhance the user experience. By streamlining the application process and integrating it into the shopping journey, the project aimed to reduce friction, improve satisfaction, and boost engagement.

Role: Principal UX Designer
October 2022

User Experience Strategy, User Research, Interaction Design, Visual Design, Prototyping, Cross-Functional Collaboration

Hungry for more?

Check out these projects.

Multiple screenshots of a software interface for managing game assets and data, including asset management, messaging, tournament setup, and analytics, with a focus on a colorful game promotion called "Dance Off! Which dancer has better moves?"

Company: Project Title

Brief description of the project and its context

Multiple screenshots of a software dashboard for managing a game or quiz, including sections for messaging, tournaments, hot spots, analytics, and game configuration, with graphical data and user interface elements.

Company: Project Title

Brief description of the project and its context