A woman standing on a paddleboard, holding a paddle, on a calm lake with a tree-lined shoreline and hills in the background.

I'm Ash, a Product Designer turned UX Strategist with an unconventional journey.

The Talents I Bring to the Table

Despite growing up on a rural farm with minimal technology exposure, I taught myself HTML and Photoshop. Fueled by a passion for art and tech and sheer determination, I used that early experience as a launching point for a career in user experience design.

  • +12 years of design & strategy across Fortune 500 retail, e-commerce, and gaming.

  • A habit of getting pulled upstream, from designing screens to shaping roadmaps.

  • A toolkit of AI tools I built myself, from custom GPTs to Claude skills.

  • The dedication of someone who taught herself HTML on a rural farm.

How I Show Up at Work

My leadership philosophy centers around nurturing emerging talent through a democratic, player-coach mentality. I set high standards while empowering creativity and fostering an environment of optimism and contagious drive.

  • You'll find me brainstorming alongside the crew, infusing our space with unbridled creativity and enthusiasm.

  • While warm and open-minded, I provide guardrails when needed for the team to truly thrive.

  • In challenging moments, I rally my peers as equals, blending diplomacy with an even-keeled, good-natured spirit.

  • Outside of work, I channel my empathy into action by volunteering and supporting causes that resonate with me.

In my free time, I enjoy…

✂️ arts & crafts

🎂 baking

🎭 designing costumes

🍣 eating sushi

👩🏻‍🌾 gardening

🏚 home improvement

📚 reading novels

🎿 skiing

🏄🏻‍♀️ stand-up paddleboarding

💃🏻 swing dancing

🛫 traveling

✨ writing AI prompts

What My Colleagues Have To Say