Columbia Sportswear

Loyalty Program Update

Columbia Sportswear Company was transitioning its rewards program to a new third-party platform, creating an opportunity to update the user experience. The goals were to improve user sentiment around the registration and authentication process, increase registration rates, and boost engagement.

Role: Principal UX Designer

June 2023
User Experience Strategy, User Research, Workshop Facilitation, Interaction Design, Visual Design, Prototyping, Cross-Functional Collaboration, Multi-Touchpoint Design

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